Software
Switzerland
AI technology generates 60 leads over 6 months through automated cold email campaigns
Romain Blaser
CEO at Haidi
“Strike Up handles 90% of our business development efforts. Thanks to Strike Up I can focus on selling and strategic tasks like developing our technology.”
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Why Strike Up?
When the first version of Haidi’s technology went to market Romain, the CEO, had a number of challenges :
01
Many hats, including sales
Romain was primarily focused on building great technology and keeping good investor relations but he also had to manage the sales pipeline at the same time.
02
Starting the business development almost from scratch
Although Romain had been able to convert some clients from his previous job’s relationships, to generate good conversations through his network’s connections and to get a few client referrals, there were still not so many opportunities in the pipeline.
03
Sales and marketing resource constraints
Romain had not hired a sales team yet, did not have the time to take action in any outreach related activities like cold calling or cold emailing and did not have so much resources available for extensive marketing programs.
04
Testimonial
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More about the client
Haidi is a supply chain planning platform, designed to give SMEs greater visibility in their operations, enabling them to reduce inventory needs, optimise purchases, ultimately ramping up profits.
ICP
Regions
Industries
Persona
Roadblocks & Solutions
In six months we encountered and addressed only one major roadblock.
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Campaign Performance Variability: as the technology was relatively new and ICP and Persona were still under definition there were occasions where some campaigns did not perform at the beginning. The problem was solved over time by augmenting the number of concurrent campaigns on various different target audiences at the same time.
Benefits
