Australia

IT services company reaches €82K in monthly recurring revenue through 13 client acquisitions over 2 years via automated cold email campaigns

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Anna Furlong

Executive Director

"Over the past two years, Strike Up has generated 80% of our leads, allowing us to focus on enhancing our service offerings and customer relationships."

100

Weeks

Personalised copies

115

Leads

Client acquisitions

Why Strike Up?

Two years ago, The Virtual IT Department sought a comprehensive solution to streamline their lead generation due to four key challenges :

01

Lack of quality leads

The team was dedicated to delivering top-notch IT services but had limited inbound or referral leads.

02

Resource and time constraints

As a growing company, they lacked a formal sales team and the skillset to operate a cold emailing process.

03

Immediate acquisition goals

To meet their growth objectives, they needed to quickly scale a sales pipeline.

04

Diverse clientele needs

Catering to a wide range of industries required personalised and simplified outreach strategies.

Testimonial

More about the client

The Virtual IT Department is an IT services company (Managed Services Provider) specialising in solutions for small and medium-sized enterprises across various industries in Australia. Their services include IT support, cloud solutions, cybersecurity, and managed IT services.

ICP

Regions

Australia

Industries

Professional Services

Logistics & Supply Chain

Not for Profits

Healthcare

Education

Finance

Retail

Persona

CEO

Operations Manager

CTO

CFO

Managing Director

IT Manager

Roadblocks & Solutions

In two years, we had to overcome a multitude of challenges together.

Campaign Performance Variability: Campaign performances can fluctuate and vary depending on the market, timing of the campaign, and the need for the service in general. We regularly test multiple industries and regions that are within the scope of the campaign strategy to ensure we can get maximum results so that we aren’t just spinning our wheels in one place.

Right Place and Right Time: The power of running these campaigns frequently and consistently is being able capture key moments of decision making with their core audience to convert them at the right time.

Data Saturation: After only a few months we already addressed most of the target market. To ensure we can provide more consistent results, we invested heavily into new data sources and capabilities in delivering effective campaigns.

Campaign Performance Variability: Campaign performances can fluctuate and vary depending on the market, timing of the campaign, and the need for the service in general. We regularly test multiple industries and regions that are within the scope of the campaign strategy to ensure we can get maximum results so that we aren’t just spinning our wheels in one place.

Right Place and Right Time: The power of running these campaigns frequently and consistently is being able capture key moments of decision making with their core audience to convert them at the right time.

Data Saturation: After only a few months we already addressed most of the target market. To ensure we can provide more consistent results, we invested heavily into new data sources and capabilities in delivering effective campaigns.

Campaign Performance Variability: Campaign performances can fluctuate and vary depending on the market, timing of the campaign, and the need for the service in general. We regularly test multiple industries and regions that are within the scope of the campaign strategy to ensure we can get maximum results so that we aren’t just spinning our wheels in one place.

Right Place and Right Time: The power of running these campaigns frequently and consistently is being able capture key moments of decision making with their core audience to convert them at the right time.

Data Saturation: After only a few months we already addressed most of the target market. To ensure we can provide more consistent results, we invested heavily into new data sources and capabilities in delivering effective campaigns.

Benefits

Enhanced Focus on Core Business

With lead generation on autopilot, The Virtual IT Department could dedicate more time to deliver for their clients.

Business Development with Purpose

The continuous flow of qualified leads enabled The Virtual IT Department to focus on closing deals and improving their service offerings.

Strategic Partnership

Over the course of two years, Strike Up and The Virtual IT Department built a strong partnership, becoming a reliable source of high-quality leads.

High-Quality Conversations

The personalised outreach led to more meaningful conversations, which added greater value to the sales pipeline.

IT services company reaches €82K in monthly recurring revenue through 13 client acquisitions over 2 years via automated cold email campaigns

‍

"Over the past two years, Strike Up has generated 80% of our leads, allowing us to focus on enhancing our service offerings and customer relationships."

Why Strike Up?

01

Lack of quality leads

02

Resource and time constraints

03

Immediate acquisition goals

04

Diverse clientele needs

Testimonial

More about the client

ICP

Regions

Industries

Persona

Roadblocks & Solutions

Right Place and Right Time: The power of running these campaigns frequently and consistently is being able capture key moments of decision making with their core audience to convert them at the right time.

Data Saturation: After only a few months we already addressed most of the target market. To ensure we can provide more consistent results, we invested heavily into new data sources and capabilities in delivering effective campaigns.

Right Place and Right Time: The power of running these campaigns frequently and consistently is being able capture key moments of decision making with their core audience to convert them at the right time.

Data Saturation: After only a few months we already addressed most of the target market. To ensure we can provide more consistent results, we invested heavily into new data sources and capabilities in delivering effective campaigns.

Right Place and Right Time: The power of running these campaigns frequently and consistently is being able capture key moments of decision making with their core audience to convert them at the right time.

Data Saturation: After only a few months we already addressed most of the target market. To ensure we can provide more consistent results, we invested heavily into new data sources and capabilities in delivering effective campaigns.

Benefits

Stop worrying about leads.

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